For the longest time, it has been difficult for Asian artists to penetrate the Western world. Success in America, for instance, continues to elude them as Americans, in general, won’t give them the time of day or have no appreciation for their music or artistry at all. But that was before. Thanks to technology and rapid globalization, diversity is more widely accepted now and people start to appreciate other cultures than people did in the past. If there is one particular trend that is taking the US by storm, that is KPop. If you look at the numbers, they’ve been making waves in music charts, radio plays, and even digital and actual album sales in various US states.
South Korea, in general, did very well in importing the Hallyu wave a.k.a. the growing globalization of KPop. There are KPop fans now all over America and in other parts of the world. Fandoms grow in number each year as KPop idols gradually become household names outside of Korea. Even the Billboard has been overtaken by KPop idols with BTS in the forefront having stayed in the HOT 100 for a month where they even won the Top Social Artist this year beating Justin Bieber and Selene Gomez who are undeniably among the top superstars in the US today. BTS also recently released their recent comeback with a mini-album “Her” that hit #1 on the iTunes chart in 73 countries. It is a feat that not all Western performers are actually capable of doing but something that …